Medela Purelan 100 (Giveaway Included!)

Medela Purelan Nipple Care Cream

Medela Purelan 100 37g ($19.30)

As im packing my hospital bag now (for this coming tuesday, i know im so last minute!), I just want to share with you guys 1 of the many essential items you must have in your hospital bag if you plan to go on the journey of breastfeeding. It will protect your poor nipples and give you some relief should your nipples start to crack (or bleed) from the latching (or pumping). Know which product im talking about yet?

Its the Medela Purelan 100 ๐Ÿ˜€

Made for eliminating and diminishing the pain with dry, sensitive and sore nipples during pregnancy and while breastfeeding.Recovers the natural skin oils, which are dry thanks to regular breastfeeding. It is also used for sensitive and dry baby skin, chapped skin, dry spots, etc. Contains: 100% ultra-clean lanolin. What i really like about it, is that it is safe and i dont have to wipe it off before breastfeeding! I used it alot when i was breastfeeding Charles. This was a total life saver when i had problems with low supply and had to do frequent pumps to increase my milk supply ย which caused my nipples to crack as i rarely gave them a break (latch, pump, latch, pump, latch…etc. you get the point). My nipples cracked and bleed or felt so sore to a point where just my shirt brushing against my nipples would have me contorting in pain. ): Luckily i had my trusted tube of relief and you should too!

What causes cracked nipples?

The main reason for cracked or bleeding nipples is an improper latch, which can also cause severe nipple pain. Correcting your nursing technique can go a long way toward letting cracked nipples heal. Sometimes just the slightest change in positioning will make a world of difference. A lactation consultant can help you figure out how to position your baby to get a better latch.

Using a breastpump improperly can also hurt or damage your nipples. Some women mistakenly turn the suction level up too high, for instance. To make matters worse, some pumps come with flanges (or breast shields) that are too small. Ask a lactation consultant to help you get set up with the right pump and the right size flanges and to show you how to use the pump correctly.

If your baby has thrush, a yeast infection in the mouth, he may pass it on to you, which will cause nipple pain or damage. Signs of thrush in breastfeeding include itchy, red, shiny, painful nipples and shooting pains in the breast during or after a feeding.

Your nipples could also crack or bleed because of severe dry skin or if you have eczema. Eczema can show up as scaly, red patches of skin that may be itchy or painful. If you think you have eczema, see a dermatologist.

Another possibility is that your baby may be tongue. This means that the tissue connecting his tongue to the floor of his mouth is short or extends too far to the front of his tongue. This can cause nursing problems, including sore nipples, but it can be easily fixed with minor surgery. Your practitioner or lactation consultant should examine your baby’s tongue to rule out this condition if your nipples are sore.

If you are still experiencing cracked or sore nipples despite good latching and proper pumping, it could just mean that your nipples are dry from the saliva and or still trying to get used to breastfeeding. Do not worry too much and just apply some medela purelan to sooth and relief the area.

You can purchase your Medela Purelan 100 from Mums & Babes.


visit any of their 2 outlets located at:

United Square Outlet

101 Thomson Rd, #02-28 United Square, S307591ย 
Tel: 6252 7898 Operating hours : 11:00am โ€“ 9.00pm Sat and Sun 11.00am โ€“ 9.00pm

Secom Centre Outlet

81 Toh Guan Rd Eastย  #03-01 Secom Centre S608606ย 
Tel: 6569 0329 Operating Hours: 9.00am-8.00pm Closed on Sunday


GIVE AWAY TIME! ๐Ÿ˜€ Medela Purelan 7g ($12.90)


Mums & Babes have given me 5 tubes of Medela Purelan 100 (7g) for 5 of my lucky readers! ๐Ÿ˜€ To win yourself a tube of Medela Purelan 100, just follow the simple steps below!

1) Like and share this post on FB, with the words “I love Mums&Babes“.

2) Comment below the post on my website with the answer to this question:

(Q) Medela Purelan 100 is for soothing cracked and sore nipples, TRUE or FALSE?

Giveaway will end on 12th August 2015 at 12midnight, winners will be announced on the 15th of August.

*winners will be contacted by email.

Goodluck everyone and here’s to having the best care for our nipples!



68 thoughts on “Medela Purelan 100 (Giveaway Included!)

    • I had flat, almost iernvted nipples and was told before my daughter was born that I could have some trouble with latching. I bought a nipple shield before going into the hospital, just in case’. A friend, who is a lactation consultant, helped me with sizing, use etc. I was very glad that I had it in my bag of tricks as when I did need it because she wasn’t latching, the nurses were not very knowledgable on how to initiate feeding with one. There suggestion was to supplement with formula.About two weeks of using the shield and my nipples were everted enough that my daughter was able to latch without the shield. We simply tried at the beginning of each feed without the shield for a few moments and then I placed the shield before she got too frustrated. Middle of the night about two weeks after coming home, she latched and we never looked back. I was able to exclusively breastfeed until 6 months, primarily breastfeed until 12 months, and still nurse her at night until over 18 months old.I truly believe that had I not known and insisted on using the nipple shield in the hospital when I had trouble latching, I would have had a formula fed baby. Now, I am not against formula, but I really wanted that bonding and soothing experience that comes solely from breastfeeding!

    • he was healthy engouh to nurse. The best we could get were very painful shallow latches that resulted in disfigured, compressed nipples. My L&D nurse sister came to visit when my son was a week and a half old and thought that perhaps a nipple shield might help. I’d never heard of them until this.Seven and a half weeks later, they have greatly helped overall and have kept me going in working on that elusive pain-free latch. They’ve also caused problems of their own, which is greatly distressing. My nipple gets pulled through the shield holes and I’m left with little white raised stumps like grains of rice on my nipple. They’ve scabbed over a few times, but usually go away within the hour. I’ve even taken pictures to show to the LC’s I’ve been working with. This is happening with a 24mm shield and I use a 27mm flange with my pump, so perhaps this wouldn’t occur with a larger shield if I can ever get my hands on one. This seems to occur less or not happen as soon when my breasts are very full. It also helps to simply place the nipple shield over my nipple, instead of applying it as instructed.I feel the use of nipple shields have had a positive impact on my breastfeeding because they’ve kept my son at the breast at times when his extremely shallow shield-free latches are too painful to tolerate and he would be fed with a bottle if it weren’t for the nipple shield. My system is to latch without a shield and see if I can handle the pain. Even though my nipple always comes out disfigured, sometimes the pain is mild and I roll with it. If it’s too painful, then I try to see if I can handle nursing with the nipple shield. Usually I can, but if not, then my son will get a bottle of pumped milk using a haberman bottle to keep him happy with a slow flow. I’ve been working with three LC’s and am waiting on a cranio-sacral therapy referral to help my son to open his mouth wider (he’s not tongue-tied, just has a fairly tight jaw and a slightly inset/recessed lower jaw). I plan on continuing to use nipple shields until we are able to get a good deep latch that doesn’t disfigure my nipples and cause so much pain. Hopefully this will be soon!

    • My daughter reseufd to latch in the hospital. She would do this thing with her bottom lip where she would suck it in. I started to wonder if she even had a bottom lip! Using the shield allowed me to nurse her. I do wish she would have stopped using it sooner (4months), BUT it allowed me exclusively nurse her. It wasn’t until I stopped worrying about it and just told myself we might use it the whole time that she decided to stop. One day she knocked it off and latched right on. She us now 13 1/2 months and still nursing!

    • Melanie, did anyone ever check her for a tuonge tie or lip tie? I am so glad you were able to exclusively breastfeed almost for sure due to your dedication and commitment to breastfeeding! Good for you!So, what I continue to question is whether a different approach to the problem would have helped. What gets me is that mothers are given so few options in hospital or in those first few days bottom lip pulling in is not uncommon and we deal with them all the time. Again, differently, but hey, different approach right? Glad it worked for you. Thanks for the feedback,E

    • Jennifer JordanWhat a genius prdouct! I too pump at work and provide my daughters daycare with bottled breast milk. I can distinctly remember crying at the thought that I would have to introduce a bottle to my little one because I did have to go back to work I was so fearful that she would prefer the bottle over me! I would have loved having this type of prdouct (and still would) to ensure my little one remembers breast us best ! Thank you for the article! I’ll be looking for this nipple in the future!!

    • I had a rough few first weeks with my daughter. She lahetcd fine right after birth, and nursed easily and frequently over the first few days. My milk didn’t come in until 5 days post partum, and once it did I became engorged, my nipples became flat and she refused to latch. I paid hundred of dollars to lactation consultants who also couldn’t get her to latch (one did finally after 3 hours, with a swinging motion that required 6 hands, not something I could do every few hours). At my wits end I bought a nipple shield, and it worked instantly. I used it longer than I planned, due to retained placenta resulting in massive blood loss at 12 days post partum, surgery, lost milk for 24 hours, long hospital stay, inability to properly hold baby to nurse due to many IVs, two cases of mastitis, and about 6 weeks recovery in bed, etc etc I just didn’t have the energy to work on her latch. At about 6 weeks post partum I started just using the nipple shield for the first few minutes of the feed, then was able to latch her after my nipple had been drawn out. By 8 weeks we were weaned off the shield. For me it worked great, used it longer than I planned but I had no issues with supply. My daughter is now a year old, still breastfed and has never had a drop of formula I’m very proud to say.

    • My daughter was born 6 weeks early and was in the NICU for 1 week. We didn’t have a great start with lantihcg due to her mouth being not strong enough. Our doula and our neonatologist were wonderfully helpful. Because of nipple shields we NEVER had to tube her. She was exclusively breastfed since birth and never had to have any intervention. She weaned herself off the shield, but not the breast at three months; nurse exclusively naked until 8 months; and then nursed with solids until 19 months, when she completely weaned herself.So for us, the nipple shield allowed her to stay off the feeding tube in the NICU and I believe she’s a healthier baby for it.Thank you for allowing us to share our stories!

    • she might have a slight tnuoge tie. We never went to the doctor about it though. While I did find the shield annoying, it didn’t seem to have an effect on my supply. I do wish my hospital would have had more lactation consultants. They were really busy when I delivered and it was hard to get to see her. I don’t know if this could be part of the reason they recommend the shields. It was a lot easier than working with me to get her to latch correctly!

    • Please Please don’t give up. I was in your situation a saeervl months ago. I had problems ****** feeding at first as well. But I perservered. It took me 3 long months of trying, but she finally took it. She refused at first but every day I’d try at least once or twice, until she eventually took it, she even refused the bottle after that. Now she’s at 8 months old and she takes both. I bought a Gerber electric pump, that lasted me all of about 4 days, before it broke. Trust me the Medella is 100 % worth it. I didn’t want to spend the money either. Thank goodness a friend of mine gave me hers. It’s the Medela on the go double electric ****** pump. The key is, you want to keep up your milk supply as quickly and easily as possible. As a new mother you don’t have time to waist hours on a loud, inefficent, poor quality pump that’s going to take for ever. The medella is fast efficent and less noisy then most. and by pumping both ****** at the same time, it’s quick and easy. It will last for your next one as well, shoul you have another. I also swear by raspberry leaf tea. Drink this 2 to 3 times a day plus pumping, will keep up your milk supply for as long as you need to. Even when it looks like it’s almost gone continue with this and it will pick up. ****** milk is the best for your baby. ****** feeding will work foryou, just be patient and perservere. She will eventually take it. Good Luck

    • Thank you so much for taking intreest and commenting on my blog.I would like to address some of the points that you have made on behalf of this piece.First and foremost I want to state that I was not attempting to write an informative piece but rather sharing my own struggles with pumping and how I had overcome them, as well, to give some attention to the topic at hand. I am not a breastfeeding consultant or a nurse, therefore I cannot possibly provide advice on how to pump or how much to pump, I was definitely not aiming to make myself into an expert in the field, and I apologies if it came out that way. The information I had in regards to mastitis and cracked nipples came from my OB RN, which I had gone back into my blog and have added in. I do understand that mastitis is itself is a huge topic, that I could not have possibly covered in the blog, but just wanted to mention it so that women would at least know the definition of it.I would also like to state that although my pumps were previously used, I however, did buy my own tubes and pumping units and they were still under warrantee I didn’t feel that I needed to go into specifics with this point in my blog. I am so happy that profesionals like yourself have taken the time to read my blog and address some of the points that I have missed. Please feel free to visit the Start With Mom directory at and get listed with us, so that other women can have your contact information!SincerelyMalvina

    • Anna TeigI love this blog, thanks Michelle (as well as the other coronibuttrs). I’m from WA but I read this blog anyway because it offers exactly what I want info from MOMS who actually try different things and review them, that’s what I love the most about this blog. It’s a lifesaver ok maybe not a lifesaver but DEFINITELY a time saver and gives a little normality to me stuck here in WA everything should be the same, nothing new, stay home with your kids land. I would LOVE to win the Calma bottle as I often have a problem with engorged breasts and still push on with the breastfeeding. It would be great cuz I can pump and give my baby the milk with the calma bottle without the fear of nipple confusion. As a first time mom I worry about most everything haha and this would definitely take away some of that worry.

    • A very belated upatde: Milo is now 14, almost 15 months old. At the 4 month mark he decided, on his own, that he was done with the shield. One day he just lunged for my naked breast before I could get the shield on, and over the next week we phased it out completely. (The hardest was when he was tired and not used to the new sensation.) I never did have a full milk supply, but as one of my lactation consultants told me, if he put up with all of our issues and still loves nursing so much, he must *really love nursing!* I stopped pumping at work at a little over a year, and he is still nursing at least three times a day during the work week, and even more on the weekends. He doesn’t get much milk, but he loves his nursing, and so do I. We never, ever would have made it this far without the shield in those early months. The LC who finally suggested it, after things just weren’t working, made the right suggestion for us.

    • My baby was born at 29 weeks. He nuzzled, but woldun’t nurse. At about 36 weeks gestation I was given a nipple shield to help his latch so we could get started on nursing. It didn’t help yet, he just wasn’t ready to latch. So I continued pumping every two hours. When he came home at 38.5 weeks gestation (10 days pre-edd), we were using the nipple shield and it was helpful. I got tired of having to keep track of it at night, but he was being exclusively breastfed, so I didn’t complain. Then one day, when he was about two weeks post-discharge, he decided he’d had enough of the shield and refused to nurse with it. From that moment on, over six months now, he’s been free of the contraption. Not only that, but he refuses pacifiers and bottle nipples. So for us, for long term, it was very beneficial. Would it have been had we needed to continue using it? I can’t say. I just know that I am VERY THANKFUL I had it when I did and attribute part of our breastfeeding success to having that equipment when it was needed, because without it he woldun’t have nursed and I would have given up on the pumping and he’d be a formula fed baby right now.

    • A very belated uptdae: Milo is now 14, almost 15 months old. At the 4 month mark he decided, on his own, that he was done with the shield. One day he just lunged for my naked breast before I could get the shield on, and over the next week we phased it out completely. (The hardest was when he was tired and not used to the new sensation.) I never did have a full milk supply, but as one of my lactation consultants told me, if he put up with all of our issues and still loves nursing so much, he must *really love nursing!* I stopped pumping at work at a little over a year, and he is still nursing at least three times a day during the work week, and even more on the weekends. He doesn’t get much milk, but he loves his nursing, and so do I. We never, ever would have made it this far without the shield in those early months. The LC who finally suggested it, after things just weren’t working, made the right suggestion for us.

    • Nipple shield udatpe: Houston, we have success! Nearly four months later, I’ve got an EBF baby. He actually won’t take a bottle anymore, which is so strange because we used them so much early on. We worked and worked at it, and my son’s latch improved around 3 months old. He was completely weaned of the nipple shield by 3 1/2 months old. Three more weeks and we’ll reach the 6 month mark. I’m planning to use child led weaning, which I hope won’t be until 2+ yrs so I can brag and say I nursed him for 2 yrs, but it’ll be fine if he weans before then also.

    • NisryI’m so glad to have run across this. I have a full syetsm of Medela bottles and wanted to know if the Calma nipple fits all the bottles. Also I have a 3 week old who’s doing great with nursing but when I go back to work in April, I’d like to do what’s best for me to continue nursing her at least for a year. It would be nice to win one of these nipples since I had planned to try a few and, wow, they are pricey. Won or not, I must try this nipple for my baby. If its worth it, I’ll definitely pay for it just for my sweet little princess! Happy blogging!

    • Thanks so much for sharing your eeeprixnce! So glad things worked out well for you and you felt your received the support necessary to exclusively breastfeed!! Well done!!Out of curiosity, and to get an idea of why the move to the shield on the part of the hospital team as an alternative to an NG tube, were galactogogues suggested at all (fenugreek, blessed thistle, malunggay, domperidone)? Or the option of skin to skin for a minimum of 15- 20 hours/day suggested? Or the option of not feeding on a schedule? Were you shown breast compressions done in conjunction with sucking? We often hear about a baby being too..weak to suck or the suck not strong enough and this comes out of the philosophy that the baby is responsible for pulling the milk out of the breast. If one turns that paradigm around and thinks of it as baby responding to the milk flow or lack thereof, then we stop thinking about how well baby sucks and focus more on increasing milk flow. In Sweden, babies born at 28 weeks are breastfeeding and go home exclusively breastfeeding only a few weeks later without going on a shield at all. Just a very different approach. Thanks for sharing,E

    • Congrats on getting past the rough spot. I woednr if getting faster flow at night would have helped? We do find that babes tend to pull more at night and slip down on the nipple because of slower flow (which almost all women tend to have at night). Most women who come into our clinic are coming because of sore nipples and most see tremendous fast improvement and we don’t use shields at all. Different approach, i guess. Thanks for your feedback good to know!E

    • We used a nipple siehld, my IBCLC gave me one at 6 days postpartum because one of my nipples was very cracked and sore. Baby was also having a little trouble latching because I had so much milk and that breast would get too full for her to get a good latch. I’m a CLC and was always taught to be careful of nipple siehlds so I was hesitant to use it. I ended up using it only at night bc that was when she had the most trouble and I had the most pain. We only used it for a few days bc I didn’t want to get attached but that was enough to let my nipple heal a bit. I ended up using prescription cream to heal the crack and now we we pain free by two weeks old.

    • I pump at work too! Not able to be a SAHM but at least I can say my little girl has been braest fed for all 8 months of her life so far and going strong! It is a pain somedays to pump but it is part of my day so I just do it like any other task. The people I work with are 99% guys, who I have to rely on to give me breaks and I think me pumping makes them uncomfortable but oh well! I am in a bathroom doing it! Good for you for being a mama, working and blogging! I am sure life can get hectic but it’s worth it!

    • that this is not usually when they recemmond them, but that Milo might benefit from some stimulation to help him latch. (In addition to everything else, let’s just say that my nipples are not exactly ideal for nursing. Small in every way.) Every other time we’d been to visit one of our local LC’s at the hospital, it seemed like the new strategy we worked out would be great. Everything worked in the magic chair in their magic office. But until then, nothing had really worked well for us at home. It’s so much easier when you have an expert (and calming influence) there to help. This time, what worked in the magical LC’s chair worked at home. Milo could latch every time, without a problem. My nipples were able to heal. (Right before this last visit, I had a wound on the side of one of my nipples so bad that I swear I thought the thing would fall right off. There is a big nasty bulging purple scar there, still. Thank god it doesn’t hurt!) I gave all this background because I don’t think the nipple shield or Milo’s latching problems are responsible for my low supply. To some extent, I think they are the result of a very frustrated and starving baby who was desperate to get milk out of me. The shields have been so wonderful for me. Yes, they are a pain to bring places. I don’t like that I can’t just put my child to my breast without planning in advance. I don’t like that it’s more difficult to nurse in public, though having to supplement almost every feed when an unfulfilled baby pops off your breast in hunger makes it even harder to nurse in public, so having to use the shield isn’t the primary factor in making me reluctant to nurse outside of my home. I have very occasionally been able to get him to latch on without the shield. At first it was just as painful as before, but in the past week or so I’ve had some success with non-painful latches. He can only do it when he’s so tired that he doesn’t know he’s doing it, or if I trick him by sticking my finger in with my nipple, so he has something longer and harder to sense. (I then pull my finger out. This works about 1/3 of the time I try it.) I would love to be able to nurse my son until he’s satisfied and full, without a shield. I don’t think either of these things is a reality. But I relish being able to nurse him at all, and I relish the times I’m able to do it without a shield. Even with a shield, I find it a beautiful experience, and I will continue using the shield as much as is necessary. If I am lucky enough to still be able to nurse him to a year, or two years, or beyond, I will be so grateful. After all we’ve been through, I can’t complain much about being stuck with the shield. Without it (and the support of the wonderful LC’s at my hospital), I’m sure I would no longer be nursing.

    • You did an awesome job! Congratulations! Some moms don’t have such luck (though i have a fenileg there was a lot of hard work and determination gong on there!). Yes, cup feeding is a skill that we need to practice just like breastfeeding but once mastered a kid has it for life. I’ll take a look at our info sheet on cup feeding and see if I can tweak it to provide more realistic expectations. Thanks for that suggestion.Keep up the great work!E

    • mommaof4I am looking into this prucdot. my daughter was a preemie and she is almost 4 months old. we are having issues with weight gain as she is not effective enough on the breast. I have been working with the lactation nurse as I really want to nurse her like i did my other 3 kids..i am pumping and supplementing her after every BFing attempt and is gotten tiresome with 3 little ones hoping it will help get her on the breast completely. I don’t like the slow flow nipples given as they just dribble into her mouth not teaching her anything. My other kids did fine with Avent going back and forth very easily, but they are not working for her. The medela nipple collapses and dribbles, so here is hoping this works for us. thank you!!

    • I’m still using them with my 8 week old baby I’d rather not have to use them as they can be duificflt (although not impossible) to use in public and it’s just more convenient to not have to worry about sterilising them etc etc. I started using them when he was a week old because I had such trouble getting him to latch on and it was so frustrating for both of us. The way I see it is that it’s not ideal but if it means I get to breastfeed him then I’d rather use them. A midwife did warn me that using them could lead to a reduction in supply but this has not been the case for me. In fact, I think it’s over-supply and fast let down that caused the latch on issues in the first place. I want to get him off the shields but haven’t been successful so far he will occasionally latch on without them but it’s not consistent.

    • Jaclyn TanThanks Michelle for the information pdiroved. I had a 2 months old which I am trying so hard to breastfeed him. I had so much problems in the first months with cracked, yeast infection and mastitis. And now I need to transition him to bottle before I get back to work, I’ve tried the traditional bottle and the new Avent bottle which claim to mimic the nipples but the flow is to fast and leak that cause my son choke and wasted my breastmilk. Been reading reviews on Calma, and would love to know it would be my last solution that I won’t be wasting money on other milk bottles again. Thanks for the blog!

    • 9 years ago, when my first baby was born, I had a little exncriepee with the shields. We had a very bad latch and sore nipples. I tried them in order to make the wounds get better, and believed it might feel better when she tried to latch but it was the opposite it hurt more and made me bleed. Terrible!I tossed them immediately.Only after I got the appropriate help, we were able to fix the latch and go back to exclusively breastfeeding a few weeks later. Well, Edith, you had a great part in that I never used the shield again.

  1. JessThis review was woudnrfel and I am hoping to try this bottle very soon for my little girl, I am a first time mother and my daughter is now 19 weeks old I have been exclusively breastfeeding her and nobody warned me that if you wait too long to introduce a bottle the harder it will be, my husband and I have tried several different bottles including Playtex, all types, avent, dr browns, medela, nuby, nuk, and even breastflow she will not take them I want to continue breastfeeding but would like to have the option of using a bottle when I am not home, this gives me hope that perhaps my daughter will be more inclined to take a bottle with this nipple

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